Binimals is a fun, youth-led campaign designed to teach young children good environmental habits in a way that's easy to understand and exciting to follow. Each Binimal is a colourful animal character who lives in a different habitat — like the jungle, ocean, or forest — and represents a specific eco-friendly action such as recycling, saving water, or reducing plastic waste.

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By connecting everyday behaviours to the environments animals live in, Binimals helps children see how their choices can protect the planet and all the creatures that call it home. It’s a playful way to make a big difference!